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The result is a book that is surprising and transforming. Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers — in our homes, our offices, and in everyday life.

Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus.

Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. How do we make decisions — good and bad — and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers in the follow-up to his huge bestseller, The Tipping Point. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of thin-slicing-filtering the very few factors that matter from an overwhelming number of variables.

Here, too, are great failures of blink: the election of Warren Harding New Coke and the shooting of Amadou Diallo by police. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work - in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball the antiquities experts who recognize a fake at a glance. Blink is a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually aren't as simple as they seem. Now, in Blink, he revolutionizes the way we understand the world within. In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us.